Frequently Asked Questions

I'm based in Sydney and work directly with businesses across Australia — in person in Sydney, remotely everywhere else. You deal with me the whole way through, with no hand-off to an offshore team. I'm fully freelance and booking new projects and retainers. Book a free 30-minute call to talk through what you need.

Yes to both. I collaborate closely with development teams to ensure smooth handoffs and implementation, providing detailed design specifications and supporting developers throughout the build process. I also help improve existing products through UX audits, redesigns, and iterative improvements based on user feedback and data.

Yes. An ongoing design retainer gives you a set block of senior design hours each month — new pages, features, fixes and design system upkeep — without hiring a full-time designer. Many clients start with a UX audit or a project, then move to a retainer. Ask about a retainer.

Freelance designers in Sydney typically charge $80–150 an hour, and boutique studios $150–220. I don't bill by the hour: I quote fixed-scope packages — a UX audit, a website or app design project, or a monthly retainer — so you know the full cost before work starts. As a guide, UX audits start from $750 and ongoing design retainers from $2,200 a month (AUD, ex GST). Get in touch for a fixed quote.

If users are dropping off, support requests are piling up, or your conversion rate is lower than expected, a UX designer can help. I start with a UX audit to find the highest-impact issues, then prioritise fixes against your business goals — so you invest where it actually moves the needle. Getting UX right early is far cheaper than redesigning after launch. See how I work.

A UX audit is a senior designer's review of your website or app that pinpoints usability issues, friction, and conversion blockers, then hands you a prioritised plan to fix them. It's the fastest way to know what to improve first — ideal before a redesign, when metrics dip, or when you need an independent opinion. Audits are remote and typically take 1–2 weeks. Learn about UX audit services.

Freelance UX audits in Australia typically cost $2,000–5,000, depending on how much of the product is in scope. Mine start from $750 for a single page or flow and from $1,900 for a standard audit of 2–3 key flows (AUD, ex GST) — guide prices that become a fixed quote once we've agreed the scope. See the audit options.

Yes. Sites built quickly with AI tools like Lovable, Bolt, Codex or Claude often look polished but lose customers on the details — unclear calls to action, confusing forms, missing states, and pages that break on mobile. An audit finds those issues and ranks them by impact, and I can fix them in design or alongside your developer. See UX audits.

It depends on what’s wrong. A developer builds and fixes how things work. A web designer mostly works on how a site looks. A UX/UI designer, which is what I do, covers both: how it looks, and whether people can find what they need, trust you and then get in touch, sign up or buy. If your site or app looks dated or amateur and isn’t bringing in enquiries, start with someone who covers both. I redesign websites and apps for businesses across Australia, and can build the site too. See app & website design.

Yes. That’s usually a design problem, not a traffic one. The usual causes: it isn’t clear what you do or who it’s for, the next step is weak or hidden, the form asks for too much, there’s nothing that builds trust (reviews, real photos, prices), or the page doesn’t work well on a phone. A UX audit (from $750, AUD ex GST) finds what’s stopping people and ranks the fixes by impact. Want to check the basics yourself first? Try the free website check.

Not quite. A web designer usually makes a website look good, often starting from a template. A UX designer works out how people use it: what they need to see, in what order, and what stops them from getting in touch or buying. A UI designer designs the screens themselves. As a product designer I do all three, for websites and apps, so your site looks professional and also works for your customers.

Yes. The domain, hosting, design files and code are all in your name, not mine. I set your site up so you can make everyday edits yourself, like text, images and new pages, and I show you how. If you’d rather hand those off, an ongoing design retainer covers them.