Pet Insurance application - CommBank
Client: CommBank
Designed CommBank's pet-insurance flow: Slashed form friction, hit launch date, unlocked new revenue in the booming pet-care market.
Context
CBA partners with PetSure, an Australian pet insurance provider, to offer pet insurance products.
Deliverables
Fully responsive web experience.
Problem space and personal challenges
Create intuitive interfaces that integrate seamlessly into CommBank's existing digital ecosystem. Balance business requirements with user needs and simplify the traditionally complex insurance application process.
Design process
I worked closely with the Senior UX Designer, stakeholders, and the Petsure design team to deliver the end-to-end digital experience for CommBank customers to access pet insurance services. I managed close collaboration across teams to meet tight timelines.
Outcomes and results
The product launched successfully within planned timeline establishing CommBank's entry into the pet insurance market. Proved streamlined user experience contributed to strong initial adoption rates. The project positioned the bank moving forward to capture value in the growing pet care economy.
This product was awarded a Mozo recognition for "Exceptional Quality Pet Insurance".
Due to CBA confidentiality guidelines I am not able to share specific images/mockups of this project's design process. Please explore the Pet Insurance live application and product to check the live project.