About me

I am a UX/UI & Product Designer based in Sydney, Australia with 10+ years of experience delivering user-centred, data-informed digital products across fintech, SaaS, AI, and B2B environments. Skilled in end-to-end product design for web and mobile apps, including iOS (HIG) and Android (Material Design) standards, UX research, prototyping, interaction design, and design systems. Strong ability to collaborate with product managers, engineers, and cross-functional teams in Agile environments to deliver accessible (WCAG 2.1 AA), high-quality experiences that improve conversion, customer satisfaction, and business outcomes across the end-to-end product lifecycle.

My journey began in graphic design, and I have also worked as a front end developer (HTML,CSS) but I quickly discovered that creating truly impactful products requires a more holistic approach. Today, I specialise in end-to-end product design — from research and strategy through to visual design and implementation support.

I've collaborated with startups, scale-ups, and established enterprises across fintech, healthcare, e-commerce, and SaaS sectors. This diverse experience has taught me to adapt my design approach to different business contexts while maintaining a relentless focus on user needs.