Monaco Compensation Lawyers Website

Project Duration

2 years

Services Provided

Branding, Product Design, Web

What is it

• Monaco Solicitors is one of Australia's largest personal injury law firms (founded 1999) with 29 locations nationwide

Monaco Solicitors is one of Australia's largest personal injury law firms (founded 1999) with 29 locations nationwide

Specialises in personal injury claims, TPD, negligence, and income protection cases with a 98% success rate

Monaco Compensation Lawyers is Australia's highest-rated compensation law firm

Project scope & challenges

• Complete Website Redesign & Design System Development: Fully redesigned an existing website by creating a comprehensive design system using client-provided design concepts, ensuring visual consistency and scalable brand implementation across all digital touch points

Complete Website Redesign & Design System Development: Fully redesigned an existing website by creating a comprehensive design system using client-provided design concepts, ensuring visual consistency and scalable brand implementation across all digital touch points

Content-Heavy Website Optimisation: Managed and optimised a content-rich website while maintaining alignment with the marketing team's SEO strategy, balancing user experience with search visibility and content discoverability

Generate leads through free, obligation-free consultations to assess potential cases

Convert visitors into clients using "No Win No Fee" guarantee and 90-day free trial offer to reduce risk perception

Project requirements and UX stage 1

• Conducted a comprehensive kick-off meeting to gather project requirements, business objectives, and strategic insights that would inform the website redesign approach

Conducted a comprehensive kick-off meeting to gather project requirements, business objectives, and strategic insights that would inform the website redesign approach

Developed a strategic site architecture that prioritised SEO optimisation, ensuring proper information hierarchy and user flow throughout the redesign

Created a comprehensive component library by identifying reusable templates and modular elements, establishing a foundation for atomic design principles that would scale across all website pages

Analysed and restructured client-provided wireframes, proposing strategic improvements to page layouts and user experience based on established design principles and best practices

Scalable Design System Development

• Foundation & Architecture: Built a comprehensive design system from scratch using atomic design principles, progressing from basic design tokens to complex interface patterns that ensure consistency across all digital touch points

Foundation & Architecture: Built a comprehensive design system from scratch using atomic design principles, progressing from basic design tokens to complex interface patterns that ensure consistency across all digital touch points

Component Library: Developed reusable UI components with multiple states (hover, active, disabled) and responsive behaviours, including a cohesive icon system that reinforces brand identity while maintaining accessibility standards

Implementation & Scale: Created clear documentation and usage guidelines for developers, structuring the system for long-term growth and reducing development time while ensuring consistent user experience across web and mobile platforms

Key Insights / Results after launch

• Strong Traffic Volume: 57.7k sessions over 12 months demonstrates substantial market reach and consistent website performance

Strong Traffic Volume: 57.7k sessions over 12 months demonstrates substantial market reach and consistent website performance

Quality User Sessions: 5:53 average session duration and 2.3 pages per session significantly exceed industry benchmarks for legal websites

Service Area Excellence: Both core service areas show exceptional growth: Workers Compensation (110%) and Medical Negligence (103%)