Monaco Compensation Lawyers Website
Company: Monaco Compensation Lawyers
Success metric:57.7K sessions
Monaco Compensation Lawyers needed a redesign that wins consultations without losing search traffic. Result: 57.7k sessions; key service traffic doubled.
- Project Duration
- 2 years
- Services Provided
- Branding, Product Design, Web
The problem
Monaco Compensation Lawyers is one of Australia's largest personal injury law firms — founded in 1999, with 29 locations nationwide and a 98% success rate. It handles personal injury, total and permanent disability (TPD), negligence and income protection claims, and is Australia's highest-rated compensation law firm.
The website is where new clients start. Its job is to turn visitors into free, no-obligation consultations, with a No Win No Fee guarantee and a 90-day free trial offer to lower the risk of getting in touch. The site needed a complete redesign — but it was content-heavy, and the marketing team's search (SEO) strategy depended on it.
Turn visitors into consultations
Every page had to lead people towards a free, no-obligation consultation.
Keep the search traffic
A content-rich site, redesigned in step with the marketing team's SEO strategy so people could still find it.
Grow without redesigning every page
New pages had to be quick to build and look consistent with the rest of the site.
The result
Visits to the site over 12 months.
Average visit length, with 2.3 pages viewed per visit.
Growth in traffic to this core service area.
Growth in traffic to this core service area.
Measured over 12 months after launch. The marketing team's SEO work ran alongside the redesign.
Visitors stay for almost six minutes and view 2.3 pages per visit — well above industry benchmarks for legal websites. Traffic to both core service areas roughly doubled.
What I did
The firm supplied the design concepts. I turned them into a complete redesign of the existing site, and built the parts behind it so it could keep growing.
Planning the site
- Kick-off — a kick-off meeting to agree requirements, business goals and the direction for the redesign.
- Structure built for search — a site structure planned around SEO, with a clear order of pages and clear paths through them.
- Better page layouts — I reworked the wireframes the firm supplied and proposed improvements to layout and usability.
- Content that stays findable — I managed and improved a content-rich site while staying in step with the marketing team's SEO strategy.
A library of reusable page parts
Instead of designing every page from scratch, I built a design system: a library of reusable page parts — from basic colours and type up to whole page sections — so new pages were faster to build and stayed consistent.
- Templates the whole site shares — I identified the templates and sections the site repeats and turned them into parts every page could use.
- Parts that behave properly — each designed for its different states (hover, active, disabled) and for every screen size, with a matching icon set, to accessibility standards.
- Guidance for developers — clear documentation on how to use each part, which cut development time and kept the experience consistent on web and mobile.
