WebsiteDesign Systems
Monaco Compensation Lawyers Website
Company: Monaco Solicitors
Success metric:57K+ Sessions
Built an atomic design system from scratch—scalable components, dev docs, 57k+ sessions, slashed build time, doubled key service traffic.
- Project Duration
- 2 years
- Services Provided
- Branding, Product Design, Web
- Monaco Solicitors is one of Australia's largest personal injury law firms (founded 1999) with 29 locations nationwide
- Specialises in personal injury claims, TPD, negligence, and income protection cases with a 98% success rate
- Monaco Compensation Lawyers is Australia's highest-rated compensation law firm
Scope & challenges
- Complete Website Redesign & Design System Development: Fully redesigned an existing website by creating a comprehensive design system using client-provided design concepts, ensuring visual consistency and scalable brand implementation across all digital touch points
- Content-Heavy Website Optimisation: Managed and optimised a content-rich website while maintaining alignment with the marketing team's SEO strategy, balancing user experience with search visibility and content discoverability
- Generate leads through free, obligation-free consultations to assess potential cases
- Convert visitors into clients using "No Win No Fee" guarantee and 90-day free trial offer to reduce risk perception
Requirements & UX
- Conducted a comprehensive kick-off meeting to gather project requirements, business objectives, and strategic insights that would inform the website redesign approach
- Developed a strategic site architecture that prioritised SEO optimisation, ensuring proper information hierarchy and user flow throughout the redesign
- Created a comprehensive component library by identifying reusable templates and modular elements, establishing a foundation for atomic design principles that would scale across all website pages
- Analysed and restructured client-provided wireframes, proposing strategic improvements to page layouts and user experience based on established design principles and best practices
Design system
- Foundation & Architecture: Built a comprehensive design system from scratch using atomic design principles, progressing from basic design tokens to complex interface patterns that ensure consistency across all digital touch points
- Component Library: Developed reusable UI components with multiple states (hover, active, disabled) and responsive behaviours, including a cohesive icon system that reinforces brand identity while maintaining accessibility standards
- Implementation & Scale: Created clear documentation and usage guidelines for developers, structuring the system for long-term growth and reducing development time while ensuring consistent user experience across web and mobile platforms
Results after launch
- Strong Traffic Volume: 57.7k sessions over 12 months demonstrates substantial market reach and consistent website performance
- Quality User Sessions: 5:53 average session duration and 2.3 pages per session significantly exceed industry benchmarks for legal websites
- Service Area Excellence: Both core service areas show exceptional growth: Workers Compensation (110%) and Medical Negligence (103%)
