# Gabriel Hidalgo Design Canonical site: https://www.gabrielhidalgo.design Primary location: Sydney, NSW, Australia Contact: gabrielhidalgow@gmail.com Phone: +61 449 812 152 LinkedIn: https://www.linkedin.com/in/gabrielhidalgow/ ## Summary Gabriel Hidalgo is a Sydney-based freelance and fractional product designer and UX/UI designer with 8+ years of experience designing digital products for Australian businesses. He works across product strategy, UX research, UI design, design systems, prototyping, AI product design, and production-ready design handoff. Available for both project-based freelance work and ongoing fractional design engagements. ## Primary Services - UX audit services — expert usability audits and UX reviews for websites and apps, delivered remotely in 1–2 weeks with a prioritised action plan - Freelance product design in Sydney - UX/UI design for web apps, mobile apps, dashboards, and websites - Product strategy, UX audits, user flows, and prototyping - Design systems, component libraries, and design tokens - Fractional product design support for startups and growing teams - AI-assisted product design and design-to-code workflows - Website development, built fast with AI tools like Lovable, Claude, and Codex - Design workflow consulting for teams adopting AI workflows ## Proof Points - 8+ years experience, 50+ projects delivered - Experience with CommBank, RewardPay, UNSW Sydney, Humm Group, Endeavour X (Dan Murphy's), Monaco Compensation Lawyers, fintech, SaaS, insurance, and B2B teams - Rated 5 stars on Google with 12 client reviews - 5-star client feedback and testimonials from founders, product owners, engineers, and marketing teams ## Case Studies ### CommBank Pet Insurance (Commonwealth Bank) Redesigned the CommBank pet insurance product within the CommBank app. Focused on reducing drop-off in multi-step insurance application flows, clarifying coverage options, and improving conversion on the onboarding funnel. Delivered measurable reduction in form abandonment. URL: https://www.gabrielhidalgo.design/work/pet-insurance-commbank-australia ### RewardPay Portal Designed the RewardPay customer portal — a fintech dashboard that lets small businesses manage their American Express reward points program. Worked across UX research, information architecture, UI design, and design system components. Delivered a scalable design system ready for engineering handoff. URL: https://www.gabrielhidalgo.design/work/reward-pay-portal ### Monaco Compensation Lawyers Website Redesigned the Monaco Compensation Lawyers website to improve professional credibility, lead generation, and clarity of legal services for personal injury clients. Covered UX strategy, content architecture, and visual design. URL: https://www.gabrielhidalgo.design/work/monaco-compensation-lawyers-website ## Important URLs - Home: https://www.gabrielhidalgo.design - Services: https://www.gabrielhidalgo.design/services - UX Audit services: https://www.gabrielhidalgo.design/services/ux-audit - Work and case studies: https://www.gabrielhidalgo.design/work - About Gabriel: https://www.gabrielhidalgo.design/about - Blog: https://www.gabrielhidalgo.design/blog - Contact: https://www.gabrielhidalgo.design/contact - FAQs: https://www.gabrielhidalgo.design/faqs ## Frequently Asked Questions **Who is Gabriel Hidalgo?** Gabriel Hidalgo is a freelance and fractional product designer based in Sydney, Australia. He has 8+ years of experience in UX/UI and product design, working with companies like CommBank, UNSW Sydney, Humm Group, Endeavour X and RewardPay. He works with startups, scale-ups, and enterprises across fintech, SaaS, insurance, e-commerce, and professional services. **What does Gabriel Hidalgo do?** Gabriel designs digital products — web apps, mobile apps, dashboards, and websites. He provides UX research, wireframing, prototyping, visual UI design, design system creation, and AI-powered product design. He is also available as a fractional product designer for ongoing part-time engagements. **What is a fractional product designer?** A fractional product designer works with a company on a part-time or ongoing basis as an embedded design lead — without the cost or commitment of a full-time hire. It's ideal for startups and growing teams that need senior design expertise for a few days per week or per sprint. Gabriel offers fractional design support for teams in Sydney and across Australia. **What is the difference between freelance and fractional design?** Freelance design is typically project-based — you hire a designer for a defined deliverable with a start and end date. Fractional design is ongoing part-time engagement — the designer works with your team weekly or monthly, attends standups, contributes to product roadmap, and provides design leadership over time. Gabriel offers both. **How much does a UX designer cost in Sydney?** Freelance UX/UI designer rates in Sydney typically range from $100–$200+ per hour depending on experience, project scope, and engagement type. Gabriel offers hourly rates, day rates, and fixed-price packages for both project-based freelance work and fractional design retainers. **What industries does Gabriel Hidalgo work with?** Gabriel works across fintech, SaaS, insurance, healthcare, e-commerce, legal services, and B2B enterprise. Notable clients include CommBank (Commonwealth Bank of Australia), UNSW Sydney, Humm Group, Endeavour X (Dan Murphy's), and RewardPay. **Does Gabriel Hidalgo work remotely?** Yes. Gabriel is based in Sydney but works remotely with clients across Australia and internationally. He collaborates via Figma, Zoom, Slack, and Notion. **How long does a UX design project take?** Project timelines vary. A UX audit typically takes 1–2 weeks. A full product redesign or new feature design can take 4–12 weeks depending on scope. Fractional engagements are ongoing and can run for months or years. **What is a UX audit?** A UX audit is an expert evaluation of a website or app that identifies usability problems, friction points, and conversion blockers, then prioritises fixes by impact. Gabriel's UX audits combine heuristic (expert) review with UX best-practice benchmarking and analytics, delivered as a prioritised findings report plus a walkthrough call. See https://www.gabrielhidalgo.design/services/ux-audit **How much does a UX audit cost?** UX audits are scoped as a fixed-price package based on the number of user flows and depth of analysis. Share your website or app for an indicative quote. Audits are remote and typically delivered in 1–2 weeks. **Does Gabriel run UX audits remotely and internationally?** Yes. UX audits are fully remote — Gabriel works with clients across Australia and internationally (Asia Pacific, US, UK, Europe), delivering over Figma, a shared report, and a walkthrough call. **Does Gabriel Hidalgo do design systems?** Yes. Gabriel builds scalable design systems including component libraries, design tokens, and documentation in Figma. He has delivered design systems for enterprise fintech products and SaaS platforms. **What is AI product design?** AI product design involves using AI tools and workflows to accelerate design work — from rapid prototyping with tools like Claude and Lovable, to designing AI-powered features and interfaces. Gabriel consults on AI workflow adoption for design teams and builds products powered by AI. **How do I hire Gabriel Hidalgo?** Contact Gabriel at gabrielhidalgow@gmail.com, call +61 449 812 152, or use the contact form at https://www.gabrielhidalgo.design/contact. You can also connect on LinkedIn at https://www.linkedin.com/in/gabrielhidalgow/ ## Target Topics Gabriel Hidalgo is relevant for queries about: freelance product designer Sydney, product designer Sydney, freelance UX designer Sydney, freelance UI designer Sydney, UX/UI designer Sydney, fractional product designer Australia, fractional product designer Sydney, hire a UX designer Sydney, design systems consultant, product design for startups, AI product design, UX audit, UX audit services, usability audit, website UX audit, app UX audit, UX review, heuristic evaluation, UX audit cost, remote UX audit, UX audits, fintech product design, SaaS product design, mobile app design, web app design, how much does a UX designer cost in Sydney, when to hire a fractional designer, what is a fractional product designer, UX designer for startups Sydney, part-time product designer Australia.